The power of smell to trigger memories and emotion has been a captivating connection that until recently was not fully understood. It is now known that the relationship between scent and emotion is more closely linked than any of other five senses. Thru this new understanding of fragrance we have carefully curated over 500 unique fragrances that can take you back to a moment in time that you may have thought was lost forever. Our growing collection of unique scents touch all aspects of life and we hope that you enjoy them as much as we do.
The Power Of Scent Is Uniquely Personal
Smell is more than a fragrance, it's a memory that’s uniquely personal to our past experiences. When you get a whiff of blueberry pancakes for example, it may bring you back to summers at Grandma’s house. This may elicit feelings of warmth, comfort and joy. For others it may just be the smell of pancakes. When a warm breeze blows the smell of fresh flowers, you may instantly be taken back to your wedding day.
The nostalgic connection isn't just a coincidence, there's science behind our emotional response to these aromas. Our olfactory response is directly linked to the emotional center of our brain, causing an immediate emotional response with even a single sniff of the right fragrance. Unlike touch or taste, smell is closely tied to moments from our past which gives it the power to conjure up memories and alter your mood.
Fragrance can According to Studies, Through Associative learning (the process of events linking to a person’s individual past experiences), fragrances can trigger feelings or memories and even enhance performance and behaviors in individuals . Our olfactory centre which is linked to the emotional and memory centers of the brain give fragrance the ability to alter your mood and emotions in profound ways. For that reason we have used our team of expert perfumers to develop over 500 unique fragrances to recreate some of life's most loved scents. Let's say the smell of Grandma's famous pumpkin pie puts a smile on your face and uplifts your mood. Maybe the scent of Lavender Chamomile makes you relax before bed or the scent of coffee beans helps you get your day started. We have a scent for nearly every scenario.